A letter from me to you.

Dear Sweethearts, 

My name is Eden, and I’m the founder, director, and designer behind Jude Studios. Jude is a one-woman show, and I adore taking on every role. My journey began in the fast-paced fashion world, where I worked in just about every role — stylist, shoot producer, set designer, marketing coordinator, fit model, PR girl, and customer service mega hottie (it was a different time). For ten years, I thrived on the excitement and challenges, but the cycle of never-ending collections, synthetic fibres and a style that wasn’t my own, left me feeling unfulfilled. 

While I was looking for a new chapter, some would call it soul searching, I would describe it as floundering. I fell in love with someone who lived an adventurous life. This inspired me to leave my full-time job, pack up, and move to be with them. At first, we lived all over the coast of Australia. Where I yearned for a wardrobe that embraced my cutesie, vintage, off-beat personal style, but fit more into the relaxed coastal aesthetic. I couldn’t find this in any of my usual brands, they were either too beige and linen or too synthetic and city feeling. Nothing unique was coming to the forefront, nothing that felt me. 

Then we travelled to Bali. In Bali, surrounded by vibrant culture and a community dedicated to ethical fashion, I found a drive and a purpose to create my own brand. Bali’s beauty and commitment to slow fashion reignited my passion for creating. So I decided to create a brand that encompassed my unique style, the laid-back natural feel of a beach lifestyle and the slow, sustainable, ethical manufacturing community that I was surrounded by. 

Jude Studios was born from this journey. Embracing vintage silhouettes with a modern twist, using natural fibres to honour a commitment to sustainability. Jude pieces blend timeless femininity with a touch of edge, supporting a brighter, more responsible future.

Welcome to Jude Studios, I can’t wait to go on this journey with you. 

Eden xo